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Datang Mobile AgileSite Provides New Ideas for Traffic Operation under the Wave of Digitalization

2016-06-30 09:39:07 Author: Source:C114 China Communications NetworkComment:0  Click:


The maturity of the 4G network has brought about hundreds of flowers on the application layer. All walks of life (commercial, medical, education, entertainment, tourism, etc.) have started the Internet+ mode. For operators, the development of high data traffic services consumes a large amount of wireless resources and bandwidth, which poses a challenge to the operation of cellular networks. However, considering from another perspective, the massive data trend created by massive user behavior and information also opens up new channels for operators to innovate service models and enhance service value.
In order to comply with the new network development trend, the International Standards Organization proposed the Mobile Edge Computing (MEC) mobile edge computing technology and the future-oriented 5G network architecture to deeply integrate Internet services and mobile access networks. Datang Mobile, as the main force of domestic 5G R&D, has done a lot of research and deployment in this technology direction, helping operators to realize traffic flow and realize digital business transformation. At the 2016 World Mobile Congress Shanghai Exhibition, Datang Mobile displayed a network coverage and service operation solution that focused on MEC technology, LTE Small Station, and regionalization scenarios.
First, Datang Mobile AgileSite overall solution to create a new perspective of inter-network integration
MEC (Mobile Edge Computing) mobile edge computing is a technology that deeply integrates mobile access networks and Internet services. On the one hand, it can improve the user experience and save bandwidth resources; on the other hand, it can provide third-party application integration by sinking computing capabilities to mobile edge nodes, and achieve seamless integration of networks and applications, providing service innovation for mobile edge access. Endless possibilities.
Datang Mobile's AgileSite integrated solution uses MEC technology as the core and LTE Small Station as its tentative solution. On the network access side, this solution implements 4G wireless access through Datang Mobile's LTE station to provide users with high-rate cellular wireless data services. On the service access side, this solution will deploy the AgileSite server based on MEC technology. Content and applications sink to the edge of the network. At the same time, an open service platform is established. By introducing third-party applications, the edge of the network has the ability to directly provide services for users. Its open service platform also has the characteristics of customizable, personalized, and fast on-line services, which can effectively meet the agile needs of today's Internet business.
The application of AgileSite overall solution establishes a logical vertical path between the regional application server and cloud server introduced by the AgileSite so that the regional application server can provide direct services to end users within its scope while passing The vertical channel hand over service requests from users in the area that exceed the local service capabilities to the cloud server. The AgileSite regional application server also has the characteristics of self-adaptive improvement of its own service capabilities, or enriches its own storage when requests that exceed service capabilities are transferred to the cloud, or actively captures related content from the cloud by identifying user habits and points of interest. In this way, when the user subsequently initiates the same or similar service request, the probability of delivery to the cloud service can be greatly reduced.
In addition, the extensive application of AgileSite's total solution can also promote the establishment of vertical channels among service terminals in the physical domain of the network, enabling the unified and agile delivery of application services within and across networks. From the logic level, the SDN and NFV technologies are used to implement virtual convergence at the application service level between networks.
Second, AgileSite solution to achieve a wide range of applications
1. Local data offload service
The local data offload service deploys the local AgileSite server to implement the localization of multimedia data, applications, and content such as audio and video, narrowing the distance between applications and content reaching users. It can dynamically adapt to enrich the data content through the Cache function, and can also achieve local data cloud storage through the CDN active mode according to the support of third-party statistical data (hot spot resource access frequency ranking) or the operator's artificially designated data cache. The continuous update provides users with a high-quality, low-latency, fast-paced experience that enhances user stickiness and improves user dependence.
In conjunction with Datang Mobile's LTE Small Station wireless access method, the AgileSite solution enables cellular network regional operations. Separation and settlement of services within the area coverage reduces user sensitivity to billing, reduces the tendency of users to seek other service methods, and combines the provision of high-quality services to attract users. Through the maintenance and increment of users, combined with the three-dimensional and diversified service methods of indoor positioning, it is possible to incubate more profit growth points and achieve profit-sharing and multi-win-win situations.
2. Indoor positioning and expanding personal service
The AgileSite integrated solution can provide location services and a variety of portable business services in indoor scenarios without GPS coverage. When the indoor terminal is positioned, the accuracy can reach 3 meters and high-precision position tracking can be achieved. The portable services based on indoor positioning expansion can include indoor navigation and target route guidance in complex indoor environments, smart navigation based on user location in museum application scenarios, and interpretation in exhibition halls; nearby merchant preferential information in shopping mall application scenarios Placement; signing of the venue of the exhibition center, pushing of agenda information, etc.
Taking a shopping arcade scenario as an example, this solution can perform position tracking for indoor end users and obtain real-time user stream break point information. Therefore, store managers can monitor user locations in real time, and conduct big data analysis to understand the distribution of passenger flow inside and outside the area and the level of popularity of each area, helping to optimize the placement of marketing activities; at the same time, shopping malls can also use user flow information to conduct Corresponding security, warning, evacuation and other work.
3. Micro-cellular based enterprise applications
AgileSite's total solution supports a new generation of PBX systems, enabling the separation of billing for intra-regional/intra-company wireless services, making user services in the region more direct, efficient, and superior.
In micro-cellular enterprises and applications, the separation of user access authentication and accounting will become the focus of all participants, while Datang Mobile's AgileSite overall solution implements user access control management strategies through software definitions. Virtual network element virtualization. This will create a lightweight local micro-cellular network, simplify the use of BYOD (Bring Your Own Device), and push BYOD from “Bring Your Own Device” to “Become Your Office Device”. Mobile office.
AgileSite's total solution, when deployed in a multi-area distributed deployment, incorporates virtualized authentication, and enables distributed regional data cloud clustering to achieve logically partitioned, pan-regionalized applications. Virtualization authentication network elements will be deepened in all walks of life, promote the development of the enterprise's "Internet +" model, and promote the application of government-enterprise informatization and industrial informatization. By then, mobile office will become ubiquitous.
Not long ago, Datang Mobile has conducted a pilot project of "Enterprise Park Demonstration Application" AgileSite on the first floor of a large office building in a certain city. It deployed a small station + MEC program and tested a number of services, including: internal communications, teleconferences; Order shopping guide business; M2M business such as light control, weak electricity control. At the same time, it is also preparing for a pilot network security competition with local operators, involving video on demand, AR real-world enhancements and other business functions.
The use of real-time data collection capabilities and a large mobile user base to provide personalized value-added services to realize the value realization of mobile user data has become an entry point for the promotion of cellular service operation service innovation and ICT transition. Datang Mobile's AgileSite integrated solution utilizes distributed base stations covered indoors to form a simultaneous coverage of wireless + internet of things, providing reliable support for information and automation in all walks of life. In the future, Datang Mobile will join hands with operators to provide users with more convenient and smarter living experiences.
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