当前位置:首页 > technology > Communication service > news > Why do most of the operator's innovative services fail?

Why do most of the operator's innovative services fail?

2016-05-30 14:00:31 Author: stupid hand snake Source: Sohu Technology Review:0  Click:


Beijing Mobile announced that it will shut down some of its features, such as flying letters, and it is widely interpreted by the outside world as local tyrants want to shut down the flying letter business, no matter how the local tyrants will move forward. The soon-to-be-closed Fetion, once known as a super-letter to Tencent QQ, has also been interpreted as the best proof that telecommunication operators can not do a good job in Internet innovation. In response to this problem, individuals combined recent business observations and understanding of specific business practices to give the following analysis.
Whether operators have the gene and ability to do Internet innovation business is a common old question. I often refer to this topic in related industry analysis articles related to operator innovation business since the third quarter of 2013. Recalling past observations and recent business changes, views on this issue:
1. In terms of institutional mechanisms, there are indeed inherent shortcomings in the innovation of Internet services. For example, the remuneration system cannot attract and retain innovative talents. The traditional management of pipeline business ideas and management innovation business, too large and rational institutional processes can not produce paranoid focused business and so on. Therefore, the innovation of the business lies first in the transformation of the genes. At this stage, the management of state-owned enterprises is not optimistic about the breakthroughs in institutional innovation.
2. The problem that corresponds to congenital deficiency is the problem of acquired malnutrition. Even if it is inherently inadequate, it cannot stop the enthusiasm and efforts of operators for innovative businesses, or make a lot of specific products. However, these products in the domestic free-based business model, although there are many operators in the strength of funds, such as local residents move. But it also cannot solve the problem of insufficient resources for business development. To put it bluntly, you can't afford to burn or burn. This is related to the operator's fault tolerance mechanism. Therefore, it is clearly lost in competition with Internet companies. On the contrary, there is a high degree of fighting between operators.
3. In recent years, under the influence of a sluggish growth in operator pipeline business, anti-corruption, salary cuts, and pressure from marketing expenses, there are more and more people who lack confidence in the future of operators. The first is mainly those who are excellent. As a result, excellent talents are rapidly losing, which also makes the innovative business lack a talent base. However, the talents introduced outside the company with special policies are also incompatible with the original corporate culture and cannot play a role.
4. In terms of the operator's architectural setup, although there is high hope for innovative business, the corresponding centralized management department of innovative business does not have enough resources and status to coordinate the innovation business. If you want to coordinate with the traditional pipeline business, it cannot be mobilized. In fact, it is more dependent. Going out is not enough resources.
5. The motivation and pressure of the innovation team is insufficient. This is the most deadly. The mentality of the operator's innovation team and the social innovation team is totally different. To put it bluntly, doing the plumbing business is working and doing innovative business is also working. If there is no more consideration, it is all work. Why do you fight?
Therefore, to sum up, there are many concrete arguments for operators to do bad Internet services, such as: leaders attach too much importance to internal fighting, killing, and information security. Each has its own perspective and focus to prove a specific practical problem. However, individuals think that although operators face many problems, they can also explain that operators are not doing a good job of Internet innovation. The local flying fetion business has not died and is evolving into a new business form. The once-a-day performance of Fetion has just explained that operators also have opportunities, and it is not surprising that the judgment of the business direction after Wechat appears. The internet industry itself is also a variety of failures under the siege of businesses represented by bats. However, there are still many new businesses under this rolling.
Therefore, for operators, it is natural to have a foothold in the pipeline. However, the continuous deepening and persistence of innovative businesses is not in conflict. In this process, we will in-depth reflections on many issues such as institutional mechanisms, and continue to optimize. Adhering to the original heart of innovation will have the same opportunity. For example, criticizing operators’ information security has managed to kill many businesses. However, as the country attaches importance to the normative development of the Internet, the network disk business has ushered in new opportunities and has closed a large number of them. The rest except Baidu cloud disk and Outside 360 ​​net disk, China Telecom's Tianyi cloud disk and mobile cloud will have greater opportunities.
When we look at the observation of business on a longer timeline, operators, traditionally robust companies, show a sustained advantage over the average business. Therefore, operators do not believe in genetic determinism, and they insist on the path of innovative business. As long as there is a strong product base, it will be able to bring a group of operators to build an innovative business ecosystem!
share to: Collection

Topics