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[Focusing on Focus Strategy] Internet + Innovative Technologies: New Fulcrum

2016-05-20 14:23:38 Author: Source: People's Post and Telecommunication Comments:0  Click:


With the "Internet +" promoted from the network of hot words into national strategies, more and more industries are actively involved in the Internet + boom. In fact, a few years before the "Internet +" plan was formally proposed, China Unicom has already begun the exploration and practice of "Internet +". It has also accumulated valuable experience while promoting traditional industry changes. Today, China Unicom has a new understanding and grasp of the breadth and depth of expanding the penetration of information and communication technologies in various industries. All kinds of Internet+ applications are being fully launched and promoted the transformation and upgrading of the social economy, as well as the lives of the people. There is more and more association.
Globally, the international benchmarking operators' innovative businesses are focused on the Internet of Things, cloud computing, big data and vertical industries, and are the only way for operators to achieve transformation and development. Based on the requirements for enterprise transformation, Wang Xiaochu, Chairman of China Unicom, proposed the "Implementation of a Focusing Strategy, Innovation and Cooperation in Development" at the 2016 Work Conference, and made a strategic layout of core competence and value growth. In the field of innovative businesses, China Unicom focuses on the development of the Internet of Things, Internet data centers and cloud computing, big data, and ICT. The goal is to create a new driving force for continuous growth in the industry Internet, and generate several billions of revenues in the coming years. Scale of new business.
Next-generation information technology such as cloud computing, big data, and the Internet of Things is an important infrastructure for the "Internet Plus" strategy. Some people have a metaphorical analogy. The Internet of Things is the sensory nervous system of the Internet's brain. Cloud computing is the central nervous system of the Internet's brain. Big data is the basis of Internet wisdom and awareness.
In the area of ​​the Internet of Things, China Unicom will take advantage of the nation's unified self-management and self-service platform for the Internet of Things and will “connect” with the animal network to rapidly expand the scale of the Internet of Things business. In the IDC/cloud computing area, unified layout and unified standards will be adopted. Build differentiated advantages, build standardized cloud products, and improve one-stop cloud service solutions. In the field of big data, strengthen the overall planning layout and enhance big data according to the principles of “data concentration, capacity opening, unified operations, and diverse sales”. Production and operation capabilities, based on internal services and external applications; in the ICT field, build core integrated products, relying on the industrial Internet to provide one-stop services for key government and industry customers. Based on these innovative technologies and platforms, China Unicom focuses on the industrial Internet, and lays out eight major market segments: education, medical care, manufacturing, agriculture, environmental protection, transportation and logistics, government affairs, and tourism. It focuses on promoting education informatization, regional medical informatization, and regional smart cities. Provides a large number of detailed and centralized information and communication services.
With the rapid development of big data and cloud computing technologies, more and more government and enterprise customers and industry informatization applications are based on cloud platforms or big data, so more information security issues also surface - how to ensure customers Privacy and data security? How to ensure the network and data security of group customers? How to coordinate with the needs of national network information security management and establish a traceable security system based on user identity? China Unicom, as a telecommunication operator that plays a key role in national communications, has stronger credibility and information security. China Unicom has a five-star transportation center computer room and a high-quality telecommunications network. Distributed cloud storage ensures physical security and access control, and can guarantee the highest level of privacy of data. In areas where information security, such as finance, medical care, transportation, and education are more demanding, there will be extensive cooperation and full play.
Internet of Things: Let All Touch Network Connect
The Internet of Things makes the elevator "smart" and gives the car a brain that allows real-time monitoring of water quality data and smog data. The Internet of Things connects everything to the Internet.
Last year, China Unicom released a national unified Internet of Things platform. Around the Internet of Things platform, China Unicom can provide customers with the following capabilities: automated connection management capabilities, customers can quickly expand business through the ability to network equipment lifecycle management, real-time changes in SIM status, call API interfaces, etc.; automated service support capabilities, customers Through the self-diagnosis, automated rules and other capabilities to improve the stability of the service; automated billing management capabilities, customers through flexible billing management and real-time billing and other capabilities to reduce costs and increase revenue; dedicated IoT platform, a national network , Customers can easily achieve a little access and services nationwide.
In addition, China Unicom has opened a special machine number for the IoT business of 10646, set up a specialized agency, the IoT Operation Support Center, and established a national integrated centralized operation support system for the rapid development of the IoT business in China. Focus on efficient support services.
Case:
Internet of things + environmental protection: the protector of blue sky clear water
In recent years, the country’s air pollution and water pollution problems have become increasingly serious and have caused great damage to the people’s health. Some people even “talk about discoloration.” In recent years, China Unicom has actively used its own network and ICT resources to set up an intelligent monitoring network for related departments in the field of environmental protection, which has provided a tool for pollution control.
In Inner Mongolia, China Unicom and the Inner Mongolia Environmental Protection Department carried out the construction of a number of key pollution source automatic monitoring systems, environmental information management systems, and achieved the monitoring of key pollution sources by the Environmental Protection Department of the Inner Mongolia Autonomous Region. In the first phase of the project, an autonomous region-level monitoring center and 12 coalition-level monitoring centers were established, and an integrated environmental management platform covering the entire region was established. The second phase of the project will increase 166 key monitoring companies, install more than 500 sets of monitoring equipment, complete the automatic air and water quality station, and the automatic monitoring of dust and dust quality stations, upgrade and improve 39 enterprise operating systems, optimize software system architecture, and build environmental protection systems. The IoT monitoring platform has focused on creating an advanced environmental monitoring and management system that integrates monitoring of pollution sources and early warning of environmental quality, integration of accurate monitoring and real-time data sharing, and has not only established cross-platform and heterogeneous network multi-service collaborative informationization. The support system also established a unified environmental protection network in the region, built a unified environmental data center and environmental space data sharing service platform, and realized the monitoring of 85% pollution sources in the entire region.
In Zhejiang, China Unicom assisted in the development of the "River-length system" management information system, established a river channel information file, made it possible to track river governance information in real time, and increased information disclosure and public supervision. At the same time, the system has also become a powerful means for supervision and assessment at all levels of government; it has become an important basis for assisting governments at all levels to make decisions on "five-water joint governance"; it has become an effective way for the people to participate in water control; and it has truly achieved government-led, department-linked, and community participation. A new situation of integrating water management work.
Big Data: Opening a New Era
Big Data is already becoming the core of China Unicom's digital transformation. The source of innovative revenues and the cornerstone of the ecosystem are the core strategic assets of operators. At present, China Unicom's big data products have unified development and management of the Group. With the help of the Group's unified data-centric system, the Big Data business involving the whole country is realized. China Unicom's big data applications fall into two categories: internal and external. In marketing services and support for internal production and operation of enterprises, the efficiency of corporate operations has been greatly improved, and the digital transformation of telecom operators has been boosted; external products have been developed and widely used in real-time advertising bidding, finance, insurance, and financial management. , transportation, advertising, retail, and other fields, bring more simple, efficient and real-time industrial application solutions for industry customers.
Case:
Big Data + Product: Shanghai Unicom provides solutions for the industry
Shanghai Unicom has recently released external cooperation big data products: digital track, data supermarkets, smart credit information, precision marketing, and marketing switch products.
In terms of digital trajectory, real-time traffic monitoring products use the mobile phone signaling data of the user to collect traffic flow information from the base station. This enables real-time monitoring of passenger flow within the designated area of ​​Shanghai and statistical analysis of gender, age, and source of origin. The monitoring accuracy is 300 to 500 meters. Geographical grid products can monitor the number of people, trips, passing cars, and the number of pedestrians in a given grid area at a given time, and statistics on population gender, age distribution, attribution, and communication spending. Position monitoring accuracy is 50 to 100 meters.
The Data Management Platform (DMP) product is a platform for the commercialization of anonymized user behaviors (including mobile service users and fixed network users) built by Shanghai Unicom on the internal network based on the results of the use of big data. It purchases Shanghai Unicom's DMP data products. The industry customers can deploy their own algorithms on the DMP platform to achieve the secure output of user-precise tags and portraits, thereby gaining commercial value in online advertising transactions, user-associated feature assessments, and market research.
The intelligent credit products can achieve the security output of user credit information verification data through the user analysis capabilities of the DMP platform, analyze the potential financial risks of users, and thus obtain credit, credit cooperation, commercial fraud, finance, insurance, investment, etc. commercial value.
In the field of precision marketing, industry customers screen targeted users through labeling and behavioral preferences on the national precision marketing platform. Operators can configure the basic information of the marketing plan in advance according to the marketing policies of industry customers, and call the platform's channel capabilities (such as 116114 SMS and virtual outbound platform) to accurately deliver marketing information. Industry customers can query marketing information in real time. Serve the response and adjust the marketing plan. Local scene-based customer acquisition product analyzes the corresponding behaviors of users of Shanghai Unicom and uses SMS, Toolbar toolbars and other channels to reach end-users, and delivers location-based or time-specific coupons (according to CPM pricing) or marketing messages to conduct scene marketing. In order to get new users.
Marketing switch products provide industry customers with marketing scenario monitoring insights for their existing end users with end-user licenses. The marketing scenario is set according to the needs of the industry customers. When the marketing scenario is satisfied, a corresponding reminder mechanism is triggered. The industry customers adopt further marketing measures to carry out secondary development of the value of existing stock customers and increase the existing customer loyalty.
Wo Yun +: Director's Day on the Cloud
On March 31st, China Unicom convened the "Convergence of Wahoo Energy, Sharing the Value of Clouds - Woyun+Conference". At the meeting, the company also announced the company's future cloud computing development strategy and related cloud computing new products, and also with more than 30 domestic and foreign The top partner in the field of home industry chain has jointly established the "Woyun + Cloud Ecological Alliance" to integrate various advantageous resources to form a linkage and promote the wide and deep application of cloud computing technologies, products, and services in various industrial markets. Whether it is the release of a complete cloud computing development strategy or the establishment of an ecological alliance, the China Unicom initiative in the field of cloud computing has created an industry first.
It is understood that China Unicom currently has more than 300 provincial-level data centers. It is planning to build 10 group-level cloud data centers. When completed, the total number of racks will exceed 320,000, and the total bandwidth will exceed 30T, with 4 million. Server load capacity. At the same time, China Unicom's WoYun platform has the advantage of "integration of cloud network, independent advanced, safe and controllable" and is therefore favored by the majority of government and enterprise customers.
China Unicom is relying on the Woyun platform to focus on key industries and provide a full range of "Wo Yun +" service system. Relying on cloud cloud integrated, autonomous advanced, safe and controllable Wo Yun platform, focusing on the development of e-government cloud, agricultural cloud, education cloud, medical cloud, financial cloud, environmental cloud, tourism cloud and other government and industry clouds, providing "network + platform + Product + Application "a full range of cloud computing services.
Case:
Woyun + e-government cloud: The government managed the new meteorological passport and was painted with a big face by the bear children. There is no way to return to the country... Australian citizens do not have to worry about this. They will soon be able to enjoy the convenience of traveling abroad without the need to carry a passport because traditional paper The quality passport will be replaced by the "Cloud Passport" introduced by the Ministry of Foreign Affairs in an innovative project. E-government is not new, but when e-government meets the "cloud", there is a new atmosphere.
E-government cloud is a key layout project of China Unicom's Woyun. China Unicom is guided by the top-level design of the government affairs public platform, covering the overall solutions of basic networks, cloud platforms, and administrative office software. It applies to government affairs offices, safe cities, resource monitoring, policing clouds, emergency command, smart communities, and intelligent transportation. Other application scenarios. At present, China Unicom's housing information cloud platform for the Ministry of Housing and Urban-Rural Development, the cloud platform for the Maritime Affairs Bureau, the petition cloud platform for the Sichuan Provincial Government, the e-government cloud for Inner Mongolia, the Henan Complaint Cloud, and the Guizhou e-port cloud platform have been well applied.
Industrial Internet: Boosting Economic and Social Upgrade and Transformation
After several years of unremitting efforts, China Unicom has been facing the government, finance, automotive, transportation and logistics, education, energy, media, health care and medical care in eight areas, focusing on e-government, education informatization, automotive informatization, wearable devices, and mobile media. Large hot applications, providing a large number of subdivided and centralized information and communication services. It is understood that China Unicom has successfully built more than 50 benchmarking products for informatization applications in the industry and has reached strategic cooperation with local governments in nearly 200 cities (urban areas). Among them, mobile industry, mobile medical care, mobile video surveillance, smart cars and other industrial applications have achieved large-scale development. These information-based services have effectively improved the quality and efficiency of economic and social operations.
Internet + Education: Narrowing the Urban-Rural Education Divide
Education is the foundation. Education has been a great cause for the future of the country since ancient times. However, due to the uneven distribution of educational resources in our country, many students in remote areas or urban suburbs cannot enjoy the same teaching quality as those in elite schools in urban centers. With the launch of the China Unicom Class Bantong project, the gap in teaching levels has been greatly reduced.
It is understood that the Ban Ban Tong platform brings together quality education resources covering 32 subjects and 149 editions of textbooks for primary, middle and high schools, including 500,000 teaching materials and lesson plans that are synchronized with teaching materials, and 4 million professional evaluation exercises. 1 Ten thousand videos were expanded to more than 2,600 professional education journals, etc., and updated in real time at a rate of more than 6,000 weekly.
When preparing lessons, teachers can select excellent lesson plans that are synchronized with the curriculum from a multitude of resources and use them directly or edit and modify them according to the teaching requirements. The revised teaching plan can be uploaded to the Ban Ban Tong platform for use in its own class or shared within the teaching and research group, within the school and even the whole city and the whole province. In the classroom, teachers can directly open the multimedia teaching machine to select excellent courseware, video and other educational resources selected during lesson preparation, and conduct classroom teaching in a more intuitive and vivid form, completely changing the previous chalkboard and chalk monotonous boring teaching methods. The Ban Ban Tong platform can also provide students and parents with comprehensive information services such as simultaneous learning, assessment and promotion, online operations, and online Q&A. It is free from the shackles that the traditional teaching model has to implement in class, and enables teachers, students, and parents to participate in extracurricular activities. Real-time interaction. Teachers can recommend excellent extra-curricular learning resources to their students through the platform, and arrange homework assignments after class; students can use their own accounts to log in on computers, mobile phones, and tablet computers, and complete the lessons after the teacher's guidance. Learn and practice.
Internet + Transportation: Helping Safe and Efficient Travel
"Woh-ShengXinTong" is China's first mobile application to provide integrated urban traffic information service released by the Guangzhou Municipal Communications Commission. It has now brought convenience to millions of people in Guangzhou. "Woshan Linexun" mainly includes traffic information, real-time bus, parking service, taxi inquiries, travel planning, subway information, aviation information, railway information, passenger transport information, driving information, traffic information 11 functional modules, integration of the city More than 700 bus lines, real-time traffic conditions and arrival information for more than 10,000 buses, through mobile phone network search, search and other functions, you can query real-time traffic conditions in Guangzhou downtown, parking, real-time bus, passenger, subway, driving training Information is provided so that citizens can have real-time traffic conditions anytime, anywhere.
In fact, China Unicom has many smart traffic applications. In recent years, China Unicom has made vigorous explorations and in-depth attempts in terms of modes of transport, transportation vehicles, etc., and cooperated with the transportation department to actively build the Intelligent Transport System (ITS), the signal light control, and the traffic diversion system. The ETC system has provided strong support for national networking. China Unicom's industry applications are even more abundant, covering all vehicles, and the total number of users has reached millions. In the area of ​​buses, applications developed by China Unicom include positioning, dispatching, and monitoring. Hundreds of thousands of buses are currently covered, accounting for more than 30% of the market share. In the areas of high-risk long-distance passenger transport, high-speed passenger transport and dangerous goods transport vehicles (referred to as “two passengers and one crisis”), China Unicom uses monitoring, location, and intelligent dispatch control information technologies to fully safeguard the safe operation of these vehicles. Escorts have achieved good social benefits.
Internet + Automotive: Helping Vehicles Improve Their Competitiveness
In recent years, China Unicom has relied on strong broadband networks and high-speed mobile networks to take advantage of its strong integration capabilities and cooperated with numerous auto manufacturers to strengthen its value-added service functions. Up to now, China Unicom has cooperated with nearly 20 domestic and foreign well-known automobile manufacturers such as BMW, Audi, Volvo, PSA Peugeot Citroen, SAIC, FAW, Chang'an, and BYD in the field of automobile informationization, and has used more than 1 million vehicles nationwide. Cars provide on-board information services and are in a leading position in the industry. China Unicom also signed a contract with Tesla to provide a comprehensive solution for car informationization, and to achieve a full range of information services such as navigation, remote monitoring, multimedia, Internet browsing, and communications. The most typical of these is the BMW ConnectedDrive project of China Unicom and BMW. On the one hand, China Unicom provides basic 3G/4G mobile communications services for BMW; on the other hand, it integrates its own information service capabilities and the expertise of other BMW suppliers to jointly provide Telematics service platform system integration (TSP) and call center ( Call Center, Information Content Service, and other integrated automotive information services. This is the first time that China's telecommunications operators have participated in the Telematics project before participating in the depot with the role of an overall service provider.
Internet+Finance: Enterprise Efficiency Improvement Tool
“Previously bidding for a credit card to fill in a form on a paper application form will take up to one month to apply. It is only a week or so. How can it be so fast?” Xiao Li, who successfully handled the credit card for the Bank of Communications in Bank of Communications manager. This is just a microcosm of China Unicom's efforts to boost the efficiency of the financial industry. It is understood that after the successful implementation of the “Tianji Transform” project of cooperation between China Unicom and the Bank of Communications Credit Card Center, the credit card centers of several banks such as China Merchants Bank, Agricultural Bank of China, Guangdong Development Bank, etc. have rapidly started the replication of project applications and it is expected to involve 200 national Yu Bank.
In terms of insurance companies, China Unicom and insurance companies have conducted a series of cooperation. For example, in the mobile exhibition business, insurance companies equip sales staff with mobile terminals, and integrate various services and acceptance processes into smart phones or Pad terminals. Both the business introduction and business processes have been standardized and standardized, and insurance personnel have been improved. The overall image greatly improves the insurance company's marketing efficiency. The original insurance marketers entered data, and then received orders for approval at an individual level. On average, it took nearly a week, and because the business process was too long, the rate of running a single ticket was relatively high. The mobile exhibition industry application enables marketers to complete the order process from half a day to one day. The rate of running orders is greatly reduced, and marketing efficiency is greatly improved. In the area of ​​auto insurance, the original traffic accident requires the surveyor to confirm the damage at the scene to guarantee the insurance. The insurance company is difficult for the examiner to manage. It is not only inefficient in determining the damage, but also in some cases such as “fraudulent protection” and other moral frauds. Increased the operating costs of insurance companies.
Internet+Medical: Bringing Gospel to the People
Unicom Health Cloud Hospital is a mobile smart cloud medical platform centered on grading diagnosis and treatment and supported by physical hospitals. It creates a new model of cooperation between hospitals and hospitals, collaboration between doctors and doctors, and interaction between doctors and patients. Support access to hospitals to provide cloud medical services, improve primary health care capabilities and levels, improve the efficiency and value of specialists, and provide the public with more orderly, more convenient, more efficient medical and health services. The Health Cloud Hospital has realized various functions such as health consultation, remote medical consultation, appointment registration, resource sinking, two-way referral, green channel, mobile consultation, and medical doctor coordination to accelerate the breaking and dismantling of the hospital's traditional monopoly and closure. The hospital is building in the direction of the platform, realizing the openness and competition among hospitals, and creating more practice platforms for doctors.
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