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When will terminal devices and "networked items" be able to interconnect with each other?

2016-02-25 14:26:13 Author: Source:CTI ForumComment:0  Click:


The mobile application market is the focus of smartphone users and has been dominated by the Apple App Store and Google Play. After eight years of searching, downloading, and using various types of smart phone applications, users' behavior has become more and more mature.
Gartner Research Director Jessica Ekholm participated in the latest 2016 Mobile World Congress (MWC) and shared her mobile application user behavior, IOT service prospects, and when the terminal device can be physically interconnected with the network. View.
Q: What new move do you expect users of mobile apps to have?
A: The “applications” in our daily life will continue to develop rapidly. Consumers regard mobile applications as the main method of digital interaction with their favorite brands.
According to a survey conducted by Gartner in the third quarter of 2015 on 3024 consumers in the United States, the United Kingdom, and China, social media (85%), maps (74%), and video (73%) are the most commonly used smart phone applications. program. Order delivery (64%) and comparison price (58%) are the top two mobile app activities. In terms of privacy and security, Amazon (32%) is the most trusted provider of U.S. respondents in storing payment voucher; UK respondents trust PayPal (42%) most, and Chinese respondents trust Ali most. Baba (36%).
The business of virtual personal assistants (VPAs) is also growing. Apple Siri, Google Now, and Microsoft Cortana have all been widely adopted. Smartphone users have become accustomed to the concept of virtual personal assistants and cross-reference services for multiple sources of information (eg, travel and hotel Finder search tools). The survey found that virtual personal assistants are most often used to check weather (70%), appointment reminders (46%), traffic queries, and alternative routes (43%).
Although users' enthusiasm for the application has not diminished, we have found that the number of application downloads has stabilized, especially in mature markets where users insist on using tried and tested products. The majority of users generally download and habitually use only 10 or less applications, which leads to overcrowding of the application store. This situation is forcing application developers to optimize and improve existing application portfolios and the most promising applications.
Q: In which areas will IOT services usher in major opportunities?
A: We estimate that the total expenditure on IoT services in 2016 will be close to US$235 billion (see Table 1), which is an increase of 23% compared to the same period in 2015. The professional services market will bring significant opportunities for the Internet of Things. It is expected that expenditures in 2016 will exceed US$215 billion (see Table 1), which represents a year-on-year increase of 21%.
Source: Gartner (February 2016)
The biggest development opportunities for consumer IoT services come from the healthcare and fitness industries, followed by automotive infotainment and home security and security. In 2016, 3.5 million consumer networking products will be put into use, accounting for 87% of the total consumer Internet of Things usage, and it is expected to reach 10.6 million by 2020.
In 2017, we anticipate an upward trend in the field of mobile cardiac monitoring, providing complementary or alternative options to bulky, traditional "chest strap" monitors for arrhythmia detection. We also predict that there will be an increase in the number of projects that promote the long-term use of equipment, which will help increase people's "stickiness" for specific platforms or companies. Such services will bring more health and lower medical expenses to people, so insurance companies and governments will provide subsidies for such services.
Q: When do you expect terminal devices and "networked items" to be able to interconnect with each other?
A: Today, the user's homes have different ecosystems and cannot integrate with each other; for example, a system for fitness and health care, and another system for providing connected home services. However, we expect that “physical” will be interconnected through a hub that is set up at home or in the cloud to integrate, analyze, predict, and even replace users.
By 2018, we expect that 40 devices and physical objects will be interconnected in each household in the mature market, which will bring a new digital experience. However, don't expect consumers to rush into stores to purchase these connected home solutions. We may see slow growth among early adopters, but it is they who point the way for connected home solutions.
Similar to people gradually watching television and video at home and frequently using applications, consumers are also looking for new experiences and are looking forward to experimenting with various end devices, wearables, applications, and connected homes that allow seamless connection between objects. solution.
In the process of customer experience-oriented transformation, users have always been at the core position, which has become a new battleground for equipment and service providers to compete with each other.
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