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Seventeen months of powdered 13.7 million people! "Wisdom Business" on Wi-Fi at Thai Baht Plaza

2016-08-11 10:22:14 Author: Source:CTI ForumComment:0  Click:


The development of the Internet and the rise of e-commerce seem to have subverted the retail business rules. However, the consumption scenarios that can be covered by e-commerce have their limitations, and offline stores still have the opportunity to gain new life and return to glory in another form. The Thai Bazaar Square, which actively explores the “Experiential Consumption Format”, is the leader in this transformation.
Smart Business Creates New Commercial Real Estate
Thai Baht Plaza, including the “Four-Four North Thai Baht Square” and “East Second Ring Thai Baht Plaza” are all part of the Taihe Group's entry into high-end commercial real estate. It is a collection of shopping, leisure, entertainment, dining, and business. A large commercial complex integrating office and residence. With the continuous emergence of surrounding Wanda, Aegean and other shopping malls, the passenger flow has become more regionalized. How to retain their customers and attract surrounding customers to enter the market and improve the overall customer experience and transformation and upgrading of shopping mall management has become the center of attention of the Plaza. .
Through cooperation with Ruijie Networks, Taehai Plaza has introduced integrated solutions for the smart commercial plaza, including basic wired and wireless infrastructure, MCP wireless marketing platform, RBIS business intelligence system, wireless positioning and navigation, user behavior audit, etc. The big data analysis and user portrait functions collected by the platform have enabled the upgrade of new commercial real estate.
A better experience can provide more passenger flow
Free Wi-Fi is already standard in high-end shopping malls, but how to make free Wi-Fi to make a better experience and how to use free Wi-Fi to attract passengers is a top issue for the Thai Baht Plaza.
After field testing and experience of wireless devices from mainstream Wi-Fi manufacturers at home and abroad, and comparative testing of back-end systems, the Thai Baic Group finally selected Ruijie Networks to deploy more than 400 wireless APs in indoor and outdoor areas. X-sense Smart Antenna Intelligent Gain function realizes high-speed Wi-Fi full coverage of squares and commercial streets. In the peak period, more than 30,000 customers in the mall can enjoy free high-speed Internet access at the same time.
The high-quality network experience brought by the high-performance AP made the overall customer of the Thai Baht Plaza improve steadily, and increased the number of new customers on a single day. The customer highly praised the Wi-Fi network of the Thai Baht Plaza: “The Internet is faster, the download is faster, the webpage is not stuck, the wireless network is connected more quickly, and all the regional networks of the mall are very good and will not appear. Line problem."
WeChat with Wi-Fi, fan growth minutes
Compared to online platforms, offline shopping malls have a natural disadvantage in the analysis and use of big data. If you can use Wi-Fi to reduce the gap and even provide better data analysis support, that is naturally excellent.
To this end, Taihe Square has built an MCP wireless marketing platform. With the “Weixin Wi-Fi” authentication function, which is currently the best user experience, customers logging in to Wi-Fi automatically pushes attention to the WeChat public number, accumulating a large number of fans for daily use. The promotion of activities and advertising push lay a solid foundation. Through the use of the platform, powder dusting reached 137,000 in 7 months, and averaged 700+ powders per day. If there is activity, the number of people who smoke on a single day will reach 1,000 or more. On the day of the two-year anniversary of the Thai baht, the number of fans increased by more than 2,200.
Multidimensional analysis, accurate identification of consumers
Through the large amount of data acquired through data collection, multi-dimensional data analysis is conducted through the Ruijie RBIS business intelligence system, including passenger flow analysis, store analysis, residence analysis, passenger flow path, and store association analysis, helping businesses to see through each area. Flow of value, improve operational capabilities. The results of data analysis can also be applied to market activities. Based on the data and distribution of passenger flow, activities can be predicted. Based on the characteristics of different regions, targeted marketing activities can be planned.
At the same time, "customer portrait technology" can accurately identify customers, grouping based on loyalty and interest, help businesses accurately identify consumers, and increase marketing hit rate.
At present, the Thai Baht Group has three high-end commercial and real estate projects to be launched, including the May 4th Thai Baht Plaza, the East Second Ring Baht Plaza, and the Shishi Baicang Plaza. In the future, Thai Baht will also open 20-30 Babel-like baht throughout the country. The regional commercial complex project such as the Plaza is different from the separate department stores and shopping malls that are gradually shrunk. The “experienced consumption format” commercial real estate created by Taehai Plaza will provide customers with more excellent services.
[Disclaimer] This article only represents the author's own opinion and has nothing to do with the CTI Forum. The CTI Forum maintains its neutrality in the presentation of statements and opinions, and does not provide any express or implied warranty for the accuracy, reliability or completeness of the contents contained therein. Readers are for reference only, and please bear full responsibility for yourself.

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