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Lyse, Norway: Transformation from Power Company to Video Operator

2017-08-04 17:22:41 Author: Source:CTI ForumComment:0  Click:


On the eve of 2016 Christmas, Altibox, a subsidiary of Lyse in Norway, relies on a new generation of video platforms and an all-optical network covering all of Norway to release the first 4K ultra high definition television service in Europe to provide ultra high definition (HD) video for most of Norway's homes. service. The move marks a major step forward in Lyse's transformation from a power supply to home broadband operations to digital video content operations.
Altibox all-optical network construction
With its small population density, sparsely populated buildings, and high labor costs, Norway is one of the most difficult regions to deploy fiber optic networks. Like other operators, Lyse faces the same challenges: large investment, slow progress, and long payback period.
In the beginning stage, Lyse did not build extensively across the country, but instead experimented in Stanvager, the third largest city in Norway. Lyse has provided electric power services for the region for several decades and has more than 200,000 electric power users. It has established long-term trust and a good reputation among local consumers. Lyse promoted the importance of fiber optics through a wide range of publicity campaigns; through the investigation and analysis of the needs of residential areas, the network coverage was improved and the signing rate was as high as 60%; through collaboration with power pipelines/rods, users With measures such as self-dug ditching and households, fiber-to-the-home costs have been reduced by 30%. After more than three years of hard work, Lyse connected the fiber to more than 70,000 households in the region, becoming the largest broadband provider in the region and the main driver of the next-generation communications infrastructure.
National fiber-optic coverage, cross-regional construction and resource coordination are huge challenges for all operators. Lyse did not choose to build all of its own. Instead, it organized other regional distribution companies and set up an alliance company headed by Altibox. 36 power companies from all over the country joined the alliance to achieve nationwide fiber coverage. Lyse has mobilized a larger market with less investment, achieved a unified national marketing and broadband brand, and reduced regulatory and technical training barriers for regional power companies to enter broadband communications through standardized construction guidance and marketing training. .
In the fourth year after the formation of the alliance mechanism, Altibox’s fiber-optic broadband covered 60% of Norway's territory, with subscribers increasing from 70,000 to 420,000, which is twice the number of users of Lyse's power and 22% of the broadband market in Norway. It occupies 73% of FTTH users in Norway, and Altibox has become an important force in emerging fiber broadband in Norway.
Maximize network value and realize digital transformation
Based on this all-optical network covering the whole country, Altibox not only provides 40M-1G fiber broadband access, but also carries out fixed-telephone, 150-channel IPTV, video-on-demand, home theater and other services based on UWB; it also expands the cloud family. Security, energy management and other smart home services.
Altibox CEO pointed out: “Altibox is committed to bringing the most advanced television viewing experience to our customers. We have brought 4K technology into the home entertainment video field for the first time. As a leader in home entertainment, we are very pleased to be able to join the Huawei cinema level. The viewing experience was presented to customers.” Altibox was reported by third-party authority for EPSI for seven consecutive years and was rated as the most satisfied TV and broadband service provider in Norway.
Lyse was originally a power supplier, starting with fiber-to-the-home (FTTH), stepping into fiber-home broadband operations and digital video content. At present, its ICT revenue has exceeded 35% of the group's revenue and contributed more than half of its profits. This not only speeds up the ultra-high-speed broadband penetration in Norway, but also completes itself from power companies to all-optical broadband companies to video operators. Gorgeous turn around.
Obviously, video-driven network transformation is the trend in the next few years, and Huawei will help operators achieve a positive business cycle.