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Enterprise Connect 2018: Let's talk about "transformation"

2018-05-10 10:11:24 Author: Source:CTI ForumComment:0  Click:


  Whether we are talking about technology trends, supplier products, or corporate transformation, changes in corporate communications are done in the air.
CTI Forum (Ctiforum.com)(Compilation / Old Qin): The Enterprise Connect Conference hosted by UBM (March 2004) on March 12-15 is one of the most influential expositions in the field of corporate communications and has become an important stage for global companies to demonstrate their scientific and technological strengths and launch new products. The development of technology. Technologies such as cloud, artificial intelligence (AI), teamwork, and digital workspace have attracted much attention at this conference.
This is a crazy, busy week. At Enterprise Connect, there are many compelling topics and breakthrough conferences, product press conferences and some wild parties. When I look back at the trend over the past few days, I found myself recalling the Eric Krapf, EC GM and Program chair, on Tuesday morning he welcomed the President said at the meeting as: "A lot has changed in the enterprise communications industry ."
Really, "change" is almost an understatement, isn't it? I use this term to describe the numerous developments and evolutions of this industry as "changes." This shift was clearly reflected in the main participants on Wednesday.
Vision of change
The Wednesday program began with the industry vision of RingCentral, Google and Avaya. RingCentral COO Dave Sipes focuses on the gradual transformation of work: “We work remotely, we work with distributed teams, we work globally, and we work on any device,” he said. He added that all of these changes have created a need to unify cloud PBX, team information, video and conference and contact center experiences, and RingCentral's goal is to complete the solution announced last week.
Google's Diane Chaleff, Google Cloud Suite CTO office in, sharing her focus on the transition of machine learning (ML) to enterprise communications brings. For example, she showed how Google's Jamboard can use ML to convert handwritten notes into plain text and clean up drawings. Among other G Suite products, ML is improving the voice and text capabilities for taking notes, allowing meetings to be scheduled with the help of robots, and working on the web to ensure clear audio during the call.
“The last point,” Chaleff said at the end of her sharing, “It is vital to remember what will not change.” The key to all forms of communication lies in maximizing human creativity. Take out those junk things and use machines so that people can do what they do best - be creative.
As the company entered and stepped out of bankruptcy protection in the past year, Avaya's change in the core of "change business" was imperative. Laurent Philonenko, Avaya's senior vice president and director of solutions and technology, said in his speech. "Of course, transformation means openness and convergence," he later added, noting that the company has recently developed and collaborated on products in the cloud and mobile space.
Avure Laurent Philonenko at Enterprise Connect 2018 Conference
“Our mission is to help you, our customers and partners, create new contacts and create new experiences with new technology support,” concluded Philonenko. To this end, "We will provide you with an evolutionary path by keeping your loyalty to our open strategy, through streamlined and automated solutions, through the provision of instant gratification and feature enrichment, by ensuring that we continue to provide for you so that you can rely on long-term dependencies. Run your business and innovative solutions... this is the new Avaya."
The twisting path of enterprise transformation
Of course, for all companies, the transition does not happen at the speed of light. For many people, this path needs to be gradual, as discussed at the main venue, "Are the software communications revolution finally coming?" Including 8x8, Cisco, Ribbon Communications, Microsoft, Twilio, and Vonage executives.
Alan Masarek, CEO of Vonage, said: “It is important from the perspective of the end user. All customers are undergoing some form of change,” emphasizing that end users should be the focus of navigation, just like from the hardware The same goes for software.
The main conclusion is that although changes are taking place in many different forms of business, every company - no matter what they are doing - will be working at the pace of their business and users. As the co-host Zeus Kerravala said, “The roadmap from here to there is not easy or obvious.” Ultimately, finding a supplier that integrates old and new approaches provides an easy transition path. It is a way to win business.
Microsoft and Facebook talk about transformation products
The key figures of the day were Microsoft's senior experts and Facebook's new colleagues. Bob, the vice president of Microsoft Office 365 Engineering? Davis (Bob Davis) talked about how to achieve the transformation of the company (or the word!) In his keynote address, its Teams and Skype Room System product line with the "Intelligent Communications" (intelligent communications) - this is Microsoft (Microsoft ) won the Enterprise Connect 2018 best share. However, outside of Teams, he proposed a solution such as Windows Hello that uses facial recognition to allow users to log on to their personal computers.
In the keynote speech, Davis and his team also showed some new hardware from Microsoft and its partners, AudioCodes and Yealink. He also announced a "new device category" called "mobile phone station" that can be used as a "dock" for smartphones, providing one-touch access to the team's mobile interface with wireless charging and integrated "team button". .
In the final sharing of the day, the newcomer Frerk-Malte Feller, the director of the workplace partnership from Facebook, came to the stage to talk about the company's outlook for the future work. "I'm not the first person to come here to discuss this issue," he said. There are many people who discussed the same thing before him. "So why did you listen to me? What's the difference?"
Facebook's Frerk-Malte Feller on Enterprise Connect 2018's rostrum
In order to explain this issue, Feller shared an analogy: Napster was born in 1999 and intended to transform the music space, but then gradually disappeared and disappeared within 4 years. Then Spotify appeared in 2008 and Apple Music in 2015. Both products were very successful in nature, just as Napster tried it 10 years ago. "These companies solved the music; they changed it," Feller said. “The need for people to put music on the fingertips is very real. In the end, these experiences have been created. So what I want to say is, don’t ignore a trend because the initial implementation was unsuccessful.”
Companies around the world are struggling to find new and better ways to do their jobs, increase productivity, and transform business. If a company has tried a method to achieve this goal, but failed, this does not mean that the idea is meaningless. Facebook's user experience is the same as that of users who work on its consumer sites and brings them to Workplace; Feller believes that it is this innate familiarity and ease of use that has enabled Workplace to be used by more than 30,000 companies worldwide.
"You don't need to demonstrate Workplace," he said. "...it has been highly used by end users."
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  Author:Michelle Burbick
  Original URL:Https://www.nojitter.com/post/240173377/ec18-lets-talk-transform
[Disclaimer] This article only represents the author's own opinion and has nothing to do with the CTI Forum. The CTI Forum maintains its neutrality in the presentation of statements and opinions, and does not provide any express or implied warranty for the accuracy, reliability or completeness of the contents contained therein. Readers are for reference only, and please bear full responsibility for yourself.

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