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Easy-to-sale CRM sales support management makes it easy for patrol shop

2018-03-20 10:08:45 Author: Source:CTI ForumComment:0  Click:


When I was in the service market research company, many of my clients were top 500 fast-eliminating or pharmaceutical companies. Since it is impossible to directly control the dealership channels, these companies urgently need to know exactly how their products are sold in the market and how consumers are in contact with their products. So we designed a large number of questionnaires to visit consumers to provide insights for these companies.
However, consumers are already the last link of channel distribution. For companies, if problems are discovered at the consumer, it may be too late. In a business model that cannot directly control the mediation channel, how to manage these mediation channels has become a challenge for every company.
While technology has evolved so that each piece of goods can quickly self-track and transfer data at a low price, hiring a large number of business people to routinely record every link in all distribution channels is a major solution for many companies to meet this challenge. .
The number of business personnel is large, widely distributed, and management is difficult
However, how to manage these numerous business people poses new challenges for the company. They are usually widely distributed, difficult to supervise and their work is not stable. Companies cannot grasp their movements, nor can they verify the timeliness, accuracy, and completeness of the information they record. These problems often lead to falsified incidents, and the consequence is that companies still do not have a good grasp of marketing terminal information.
Xiao Yi Introduces a Visiting and Selling Management Module to Solve Business Personnel Management Problems
Has always been to remodel the connection between companies and customers as their responsibility, sales and easy also hope to help companies solve the problem of separation of producers and channel providers to help companies better serve customers. As a technology company, we can use our advantages to help our corporate customers automatically regulate their business people and behavior in large quantities through digital technology.
In 2017, Easy Sales relied on a powerful platform customization function to launch a visit and sales management module to help companies better regulate and manage the trajectory and behavior of business personnel from the four dimensions of visit management, data collection, behavior management and data analysis. After receiving a large number of customer feedback, opinions and suggestions, we launched more features in early 2018, hoping to provide more value to our corporate customers.
FMCG and healthcare face a challenge for visiting management
For fast-moving consumer goods or the pharmaceutical industry, some common visits and sales situations are where business personnel need to visit the store regularly, check for overdue goods, collect competitors’ dynamics and market activities through text records and photographs, inventory inventory, and report defective products. Wait. For business managers, they face two challenges:
The first is to ensure that these business people do visit the designated store at the specified time;
The second is the need for business staff to record all of these storefront information and structure the information data so that analysis decisions can be made better. Our new features are also from these two perspectives, helping companies to conduct efficient and automated management.
From the perspective of employee management, we have introduced three functions:
First, the salesman can sign on the map, which can clearly record the time and place visited by the business staff, thereby improving the transparency of management;

Second, the manager can check the trajectory of the business staff at any time when necessary, so as to ensure that the business staff actually complete the mission;
The third is that when the system is set up, the salesperson can be restricted from visiting unaddressed customers/stores, so as to ensure that all customers or stores that have physical presence are visited.
From the management product perspective, we have introduced two functions this time:
The first is that the mobile phone can import pictures from the background, and can only be uploaded through on-site photographing. This ensures the authenticity of all uploaded picture information, avoids malicious fabrication of data, and misleads corporate decisions;
The second function is to add custom details for the visiting object, such as adding the overdue date of the inspection product, to help the enterprise better collect the required data information. And these accurate data information can also help companies better analyze and make decisions in the future and better manage distribution channels.
Conclusion
With the release of this latest version, our product management module for visits and sales can fully meet the needs of business people visiting the scene. Through on-demand deployment of powerful and easy-to-configure platform configuration capabilities, the visit and sales module can flexibly support the unique business model of the company, instead of confining itself to mainstream business scenarios in the market. In the future, we will continue to collect and listen to the needs of our customers and continue to introduce new products to help companies manage more effectively and better connect customers.
[Disclaimer] This article only represents the author's own opinion and has nothing to do with the CTI Forum. The CTI Forum maintains its neutrality in the presentation of statements and opinions, and does not provide any express or implied warranty for the accuracy, reliability or completeness of the contents contained therein. Readers are for reference only, and please bear full responsibility for yourself.

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